Apple Incorporated has announced its official entry into the Nigerian mobile device market; naming four retailers to sell and service its products in the country.
In a statement on Tuesday, Taryn Hyam, the Corporate Communications Manager, Southern Africa for Apple, listed the representatives as iConnect (Lagos), Meed Networks (Abuja), Orchard (Lagos) and Cross-Energy Supply (Abuja); adding that all are “fully equipped and positioned to provide customers with best-in-class service support”.
“Apple is banking on its extended market presence and an increasing demand for smart-phones to increase its market share in Nigeria and Africa generally,” she said. “The naming of the retail outlets signal the end of unauthorised marketing of Apple products in the country”.
Hyam said that Nigeria was a vital market for the firm in Africa. According to her, Apple was engaged in discussions to further expand its distribution network in Nigeria. “We want to provide the world-class support to our customers,” she said. “We are also offering a two-year warranty for only customers who purchase devices from authorised resellers.”
Apple is also considering entering strategic partnership with leading telecommunications companies in Nigeria to further expand the scope of Nigeria’s device market.
According to Hyam, network operators such as MTN, Globacom, Airtel and Etisalat have been bundling Apple devices with innovative data packages. However, this activity, she pointed out, was going on through “unauthorised channels”.
Apple Inc, through Core Group Africa, its value added distributor in Nigeria, also announced that the new iPad is officially available locally from the starting price of N105,000.
“The new iPad is now available in Nigeria as part of the next global roll-out by Apple,” said Hyam. “This is the first time it will be available through the official Apple channel in Nigeria. The new iPad Wi-Fi and iPad Wi-Fi + Cellular will be available in black or white in 16GB, 32GB and 64GB models. It features a stunning new retina display, Apple’s new A5X chip with quad-core graphics and a 5 mega pixel iSight camera with advanced optics for capturing amazing photos and 1080p HD video”.
Rutger van Spaandonk, the Executive Director of Core Group Africa, said the company was looking forward to positioning Apple products as leaders in the Nigerian market. “Apple’s category defining mobile device, the new iPad, has revolutionised the mobile computing industry and delivers the most amazing experience people have ever had with technology,” he said. “We are thrilled to make this unbelievable product available to Nigerians.”
Via Daily Times