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SAMSUNG CHIEF HERO E1500 MEDIA LAUNCH

Devices

SAMSUNG CHIEF HERO E1500 MEDIA LAUNCH

Tech giants, Samsung on Wednesday 19th September launched their new phone, Samsung Chief Hero E1500 at the Samsung Experience Store, Ikeja and Techsuplex was duly represented there.

In a gathering of a mixture of phone enthusiasts, the low-budget, cute dual-SIM  phone was introduced to the Nigerian market.

The Samsung Chief Hero is touted to be a ‘smart dual-SIM phone’ that supports GPRS dual band technology and has a 1000mAh battery that provides users with 11 hours of talk time and 550 hours of standby time. It comes with a  glossy cover, a 1.8” TFT screen, MP3 capability and FM radio, to deliver the ultimate communication experience to users.

The phone has the unique feature of having Nigerian local language support and 24 month warranty.

We have a proper technical review of the phone by @medianemesis coming up in a bit.

See press release below.

Press Release

Samsung launches ultra-low-cost smart dual-SIM phone

Consumers seeking mobile devices from which they can derive optimum value
need look no further, as Samsung introduces its new Chief Hero E 1500
dual-SIM phone, an ultra-low cost solution designed to cater for the needs
of cost-conscious mobile phone users, into the Nigerian market.

The Samsung Chief Hero E 1500 supports GPRS dual band technology and has a
1000mAh battery that provides users with 11 hours of talk time and 550
hours of standby time. The JAVA-enabled device also features a 1.8” TFT
screen, MP3, and FM radio, to deliver the ultimate communication experience
to users.

Speaking at the launch of the device at the Samsung Experience Store in
Ikeja on Wednesday, Mr. Abiodun Odejayi, Head of Marketing (HHP), Samsung
Electronics West Africa, reiterated the company’s commitment to providing
mobile phones that suit the unique needs and resources of individuals in
Nigeria and indeed, the whole of Africa. “Mobile handsets are rapidly
becoming the centre of our lives, even as more and more users desire access
to content and to enjoy more features and activities such as gaming, video
and music anytime, anywhere, via their devices, “said Odejayi

“At Samsung, we understand that consumer habits and consumption patterns
are changing, thus, we strive to smarten up mobile phones and bring
smartphone-like experiences to feature phone users. The Chief Hero E 1500
is not only designed to provide the best mobile internet experience at a
very competitive price, but it also brings together rich messaging and
multimedia features. As such, the Samsung Chief Hero mobile phone is a
smart dual-SIM phone that is targeted at the Nigerian market,” Ojo
explained.

Other features of the Samsung Chief Hero E 1500 include access to Internet
content, and social network services, such as Facebook, Twitter, and Yahoo.
It also has Eskimi link already preloaded on the devise. Together with the
embedded rich multimedia application support, the device also possesses
multilingual features that enable users send text messages and multimedia
messages in Nigerian languages, (we would rather not mention the languages)

On his part, Samsung’s Head of Sales, (Hand-held Products), Olumide Ojo
highlighted the Samsung Chief Hero E 1500’s durability and “Always On”
dual-SIM capability as two major unique selling points of the device.
“Whether users want to take advantage of different pricing plans from two
network operators, or want to keep their business and personal calls
separate, the Samsung Chief Hero E 1500’s “Always On” smart dual-SIM
feature provides the convenience of two cell phones with one-mobile
solution. Also, there is a perception that low-cost mobile phones are not
reliable. Samsung is proud to say that our Chief Hero is not only
cost-effective and reliable, but it is also ultra-durable, and with its
great battery life, Nigerian local language support and 24-month warranty,
the Samsung Chief Hero is certainly designed with the African consumer in
mind,” said Ojo

From its inception as a small export business, Samsung has grown to become
one of the world’s leading electronics companies, specializing in digital
appliances and media, semiconductors, memory, and system integration. Today
Samsung’s innovative and top quality products and processes are recognized
all over the world. The company has continued to expand its product lines
and reach, following its mission of making life better for consumers all
over world.

 

 

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