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MailCliq Nigeria’s first Email Newletter Platform launches; claims to be “100 times cheaper” than MailChimp.


MailCliq Nigeria’s first Email Newletter Platform launches; claims to be “100 times cheaper” than MailChimp.

“Send your Newsletters and Email campaigns 100 times cheaper than MailChimp” is the first thing you will see when you visit Mailcliq’s website. A clear intention on what they do and what they are going after.

MailCliq™ is a web based email newsletter application that lets you send trackable email campaigns and newsletters at an insanely low price of N300 per campaign or 20kobo per email. The service comes complete with graphical reports and analytics, subscriber list management, as well as with automated bounces and complaints handling.

MailCliq™ is the first of such startups in Nigeria. It is also the first one built with adequate consideration for the African Market. The Platform currently accepts payments in dollars via Paypal and 2checkout and Naira via the Interswitch’s platform. They say they are also in the process of integrating support for more local currencies and payment options in Africa and other emerging markets.

To use the service, you can either login to the site or integrate the service to your favourite CMS platform using a simple HTTP POST based API which MailCliq provides.

As to why they decided to start MailCliq, co founders Adedoyin Adedeji and Idowu Akinrelere say their startup was borne out of frustration with paying for expensive email campaign services. “No doubt Mailchimp and Campaign Monitor are great email campaign services but the price gets up to hundreds of dollars for only one email campaign” Idowu said. “We weren’t asking for much. All we wanted was just a newsletter application that would enable us to manage subscribers, send campaigns and view reports at reasonable prices”. “What we found were services that were either way too expensive or flat out ugly”. “So we asked, Why not create one ourselves?”

Unlike Mailchimp though, which they claim to be “a 100 times cheaper than”, they do not offer a free tier, and whether or not it is actually cheaper than mailchimp would depend on your usage and how good your maths is.

You should check out the service on their website.


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