According to 2013 research conducted by mobile marketing expert Upstream tagged “The Next mobile frontier”, Nigerians covet HTC and Blackberry devices above the others at an equal 16%. A close second with 15% of the tally was Apple and then Samsung. Curiously absent on that list is the former powerhouse Nokia, although the company still commands around 50% of the mobile device market in the country according to statcounter.
The survey revealed among other things the top most used App Stores in the country which were; Blackberry App World (58%), Nokia Store (39%) and Google Play (38%). Although quite a high number of Nigerians desire iPhones, the higher price has made purchasing this device beyond reach for most which could explain the discrepancy between desire and app store usage. The Once Blackberry Stronghold in the mobile smartphone space still shows quite a number of holdouts with the high use of App world.
It would seem like HTC has a shot at building market share in the country from making cheaper handsets available to all. You can read a more detailed breakdown of the numbers from other countries over at upstreamsystems.