Back in May 2014 when InnJoo was born, the company embarked on what it termed an “Internet Journey” that has seen it launch various flagship, mid-range and entry-level smartphones as well as other devices and accessories. And now, just over a year since it entered the Nigerian market, the Dubai company with a Chinese heart has marked another chapter on that journey.
At an event held last Friday at the Protea Hotel Ikeja tagged “2: More Than One”, InnJoo revealed its latest model, the InnJoo 2 – an improvement over the previous flagship – as well as a refresh of its Max series called the Max 2 which comes in two size variants and also the InnTV 4, the newest addition to its smart TV brand.
Speaking at the event which was witnessed by a large section of the media as well as business partners and selected forum members, the Managing Director of InnJoo, Mr. Robert Liang described how far InnJoo had come on this internet journey starting with the InnJoo One, Fire, Fire Plus and Halo brands and culminating with the arrival of the devices that were being launched that day. He also touched on the company’s policy of bringing high performance devices with great specifications to the Nigerian market at pocket-friendly costs.
The InnJoo 2 is the latest revamp of the flagship series and features a full-metal frame unibody design and a 5-inch HD display made of DragonTrail glass. For the first time on any InnJoo device, there is a fingerprint sensor which they claim can unlock in 0.46 secs and touch-ID features for enhanced security for your personal apps and data.
The InnJoo 2 also sports 13MP primary and secondary cameras back and front with dual flash LEDs behind and a Live Photos feature that enables you record short video clips while taking a picture. You can also record full HD videos with it as well. Running this entire package is an Octa-core processor alongside 2GB of RAM and 16GB of inbuilt storage as well as a 3200mAh battery with fast-charging technology.
The Max 2 and Max 2 Plus on the other hand both have 8MP front cameras, 13MP ones at the back with dual flash, a seamless border design for the front display as well 1GB RAM and 16GB ROM internal storage. The major difference between both variants is the size, with the Max 2 possessing a 5.0-inch HD IPS display while the Max 2 Plus tops out at 5.5 inches. In line with the display size disparities, the Max 2 has a 4000mAh battery while its bigger cousin maxes out at an impressive 4600mAh. Both phones’ processors are of the Quad-core category.
All three phones have dual SIMs with one microSIM slot also pulling double duty as an expandable memory slot in case you want to bump up storage to an additional 128GB. On the software side, they all run Android Lollipop 5.1 with InnJoo’s InnOS layered on top.
Not left out at the product launch was the InnTV 4, a 39-inch smartTV with 1920×1080 resolution and a CMO LED-back-lit display. The InnTV 4 has dual subwoofers as well as 3D surround stereo sound. On the smart side, it has a Quad-core CPU which powers Android 4.4 KitKat software which InnJoo says is upgradable in the future.
In line with InnJoo’s price policy, the InnJoo 2 will retail for a suggested price of N35,900 while the Max 2 and Max 2 Plus will go for N21,500 and N23,500 respectively, tempting prices considering their feature set in comparison to similarly ranked devices. The price for the InnTV 4 has not been disclosed yet.
There was also a raffle draw in which some members of the audience won phones and the launch event ended with hands-on impressions at the experience stands as well as photo ops and interviews. In the meantime, we have got a Max 2 which we shall be reviewing to tell you just how capable this sequel is.