With themes of rock music, a parade of celebrities on the red carpet, endless supply of cocktails, an open seaside deck and a brightly-lit stage, Samsung Mobile officially launched the Galaxy S7 and the S7 edge in Nigeria at the Hard Rock Cafe, Lagos last week at an event hosted by comedian Seyi Law that showcased the marriage of tech and the future.
Present at the event were a cross-section of the media, industry watchers, entertainment and online celebrities as well as Samsung’s partners and retailers. Kicking off the launch was a product tour where Samsung staff escorted guests through experience corners to view demos of the Gear S2 smartwatches and the stars of the events themselves – the S7/S7 edge as well as try out virtual reality with the Gear VR headsets that were on hand.
Director, Information & Technology (SEWA), Mr. Emmanouil Revmatas gave the opening addresses while Mr. Chang Wook Lee, MD Samsung Electronics West Africa, said that the new Galaxy S7 and S7 Edge which are direct successors to last year’s S6 series flagships highlight the most refined phone experience ever by combining the latest technology that users expect from Samsung’s Galaxy series. Mr. Lee reiterated the company’s commitment to fulfilling its brand promise of inspiring the world and the future by bringing new and outstanding innovations to the doorstep of consumers. “Our innovative technology has adequately captured customers’ aspirations and desires,” he said.
The Galaxy S7 has a 5.1-inch display screen while the Galaxy S7 Edge has a 5.5-inch screen. They both feature Super AMOLED display, allowing for clearer videos and images with a resolution of 2560 x 1440 (Quad HD). Both devices have 200GB expandable memory augmenting their 32GB of internal storage. The devices also feature IP68 water and dust resistance, which prevent the devices from damage when submerged in up to 1.5 meters of water for 30 minutes at a time. The S7’s waterproofing includes sealed ports.
The S7 series come imbued with longer lasting batteries. While the S7 comes with an inbuilt battery of 3,000mAh, the S7 edge features a 3,600mAh battery, large enough for a day or more. Another new outstanding feature is the always-on display where notifications, time, date or personalised screen are permanently shown on the screen even when the phone is off. This feature does not significantly impact the battery life. Emmanouil Revmatas, described the Galaxy S7 and S7 Edge as devices that draw the line between the smartphones that are currently available in the market and what comes next.
The devices also feature a ‘Dual Pixel’ rear camera with a large F1.7 aperture with Smart OIS. The adoption of dual pixel technology means that the autofocus on each of the Samsung Galaxy S7 series is much quicker, producing sharper and brighter images– even when capturing precious memories in a dimly lit environment. Both devices run on the latest version of Android 6.0 Marshmallow operating system, have 4GB of RAM for improved multitasking and 30 percent more powerful processors with “thermal spreader” water-cooling technology to avoid the phones overheating.
Samsung brand ambassadors, Banky W and Reminisce closed out the launch with stage performances of their popular songs accompanied by a dance group, DNMT and a raffle draw which saw 7 members of the audience go home with brand new S7 edge phones.
The Galaxy S7 edge and S7 smartphones are available in Black Onyx, Gold Platinum and Silver Titanium at all Samsung retail outlets nationwide.