When Facebook acquired Whatsapp in 2014, the big worry was that Facebook would get its paws on Whatsapp data to use for its own advertising. At the time, Whatsapp claimed nothing would change. In the blog post announcing the acquisition, Whatsapp’s founder stated that:
WhatsApp will remain autonomous and operate independently…And you can still count on absolutely no ads interrupting your communication. There would have been no partnership between our two companies if we had to compromise on the core principles that will always define our company, our vision and our product.
That’s changed yesterday. Going forward, according to yet another blogpost, Whatsapp will now share your information with Facebook, to help the latter better target ads, among other things.
If you’re not happy with the new arrangement, Whatsapp has detailed how you can opt out (for now).
There are two ways to do this:
You will see a control at the bottom of the screen. If you do not want your account information shared with Facebook to improve your Facebook ads and products experiences, you can uncheck the box or toggle the control.