MTN Nigeria has partnered with Audrey Pack to fight against infant and maternal mortality. In Nigeria maternal mortality reaches up to 3,200 women per 100,00 births. The service is one that millions of women especially in the low-income bracket will truly benefit from.
Offered in collaboration with The Audrey Pack Company, and supported by the GSMA, MTN Audrey Care has as its primary aim the reduction of maternal and child mortality, as well as the improvement of maternal and child health and nutrition behaviour.
MTN Audrey Care offers subscribers a pregnancy insurance, which provides cover for a free ultrasound scan and insures against premature delivery, among a host of other benefits. The service will provide women trying to conceive, pregnant women and nursing mothers, vital information on diet, exercise, supplementation, exclusive breastfeeding, immunization, child growth and lots more.
Subscription to the service can be done by simply dialing *921# and a service charge of N100 a week will be deducted. Benefits of this service include a pregnancy insurance cover and valid health and nutrition support information, which has been endorsed by the Nutrition Division of the Federal Ministry of Health.
In addition, every woman on the service gets a free Audrey Pack – a selection of maternal and newborn healthcare products, such as diapers, baby cream, baby soap, disinfectants, etc., from reputable brands.
Subscribers receive support information based on the profile the subscriber provides after dialing the activation code. A pregnant woman, for instance, receives support information tailored to the stage of her pregnancy, helping her to know what to expect every step of the way.
Women who are not on the MTN network can also benefit from the service by simply purchasing an MTN SIM card to take advantage of the many benefits that MTN Audrey Care embodies.