Last year, Nigerians were happy to welcome Netflix to the country and the option of unlimited streaming of any movie of choice could not be better. This year, there’s another option for Nigerians as iFlix just launched in 23 African countries, Nigeria inclusive.
iflix, a Subscription Video on Demand (SVoD) service for emerging markets, has established iflix Africa to bring its service to sub-Saharan Africa (SSA). iflix Africa will be headquartered in Cape Town, South Africa. With launches planned in Nigeria, Ghana Kenya, Tanzania and Zimbabwe, iflix Africa will increase the company’s global footprint to 23 territories worldwide, with additional regional markets to be added over the coming months.
The commercial launch of iflix’s SVoD service across SSA is planned over the second and third quarter of 2017, and will make iflix’s vast range of thousands of TV shows, movies and more available to hundreds of millions of consumers across the region. In addition to having the best of Hollywood, Bollywood, Nollywood and other regional and local programming, the service will additionally offer an extensive collection of highly acclaimed African shows and movies with iflix Africa planning to introduce exclusive African content series.
Having first launched its service in May 2015, iflix quickly established its dominance in the Asian region, rolling out its service to 18 markets across Asia and MENA in less than two years, acquiring over 5 million members over the period. iflix Africa will capitalize on SSA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment.
In March 2017, iflix announced the completion of a US$90+ million round of funding to support its international expansion. The round added new investors Liberty Global Group and Zain Group to the company’s formidable shareholder registry which also includes global heavyweights Sky plc, Catcha Group and Evolution Media.
Currently available to over one billion consumers in 18 markets across Asia and MENA, each subscription will allow users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.
I’m really interested in what competitive edge they’ll come with noting that Netflix seems to be the predominant SVoD in the region. I’ll keep an eye out for it.